This week has been extremely crazy. I have been working on my brief three project, where I have been going out and exploring, photographing and trying to piece together an app style design that would allow people to go and experience my area. Work has been super busy and I feel like I have been playing catchup with a lot of things. I have had to try and find time to get everything done and stay on track, but the task is proving to be quite stressful and difficult – but I keep moving forward. This week I have been interacting with canvas through the lecture and the case study.
Notes
- the theory and symbolism behind the message
- the word message comes from the latin word ‘misus’ meaning the intent to send away, to dispatch or release.
- George barnard shaw – a playwright
- ‘The single biggest problem in communication is the illusion that it has taken place’
- if language is not to be taken at face value, one of the first difficulties we face I decoding the message, is the language itself.
- the problem is the meaning.
- the same message can mean different things to different people.
- one key question to ask is ‘WHAT IS THE INTENT OF THE SENDER?’
- If the intent is to convey meaning, it’s within shared meaning that conversation and communication happens.
- communication is the sharing of fundamental, psychological images through the medium of language, text, sound, and visual stimulation
- Semiotics – the study of signs and symbols, their use and their interpretation
- semiotics has become and established academic staple that can be used to universally map the communication of meaning through different mediums.
- semiotics proposes that anything that can convey a direct message is called a sign and that to successfully convey meaning, the sign must compose of two further elements:
- signifier – the thing itself – the thing that carries the message.
- signified – the concept conveyed
Case study notes
- Olympics – people understand what the olympics is but it changes depending on the country that is hosting it.
- Mexico olympics -1968 – Designed by LANCE WYMAN
- Munich – 1972 – OTIL AICHER – Created a system to show different icons using a diamond grid system
- TOKYO 1964 – MASARU KATSUMI AND YUSAKA KAMEKARU – Emblematic design
- SYDNEY 2000 – MICHAEL BRYCE – Emblematic incorporated design – use of the country shapes within the design such as the boomerang
- ATHENS 2004 – Emblematic but with a more redacted feel to the design
- BEIJING 2008 – Emblematic but with references to the style of old Chinese stamps
- LONDON 2012 – WOLF OLLINS – Abstract – stand alone design compared to the previous designs, with no actual ties to the location within the design.
- key points:
- variables remain the same
- global context that shifts
- multiple variations that designers lend
LSJ DESIGNS 
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